Stompin’ Good Times offers wine tours through the wonderful Finger Lakes, NY wine region. They offer personal and custom tours that are tailored to each individual group.
Their original website had confusing messaging and was not designed to convert. Our relationship began with strategically rebranding their business to build trust for potential clients.
Brenda, owner and founder of Stompin’ Good Times Wine Tours, spent over a decade building her business through hard-work and personal attention to everyone that booked a tour.
Through our initial consultation, we focused on creating a professional, knowledgeable and fun brand that served as an extension of Brenda.
Our goal with the updated logo was to convey a playfulness along with professionalism that Brenda emphasized in our consultation. We designed a logo that felt fluid, while also designing a wine glass map icon to emphasize their tour business.
We chose a rich burgundy as their primary color, allowing potential customers to instantly be triggered to think of wine.
With our new logo and colors in place, additional assets were created to completely tie together their branding. Background website elements that were created to show wine making elements.
New photography was provided to better show the level of professionalism that Stompin’ Good Times provides.
The lifeblood of Stompin’ Good Times’ business is tour bookings. With their original website, there was no way for customers to inquire about tours online. During our consultation, Brenda emphasized that each tour is built to tailor to each customer’s needs and wants. Because of this unique need, we built an intake form that allowed Brenda to gather key information to quickly build out a tour package.
Our strategy focused on:
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